About Us

New Way Middle East Fze prides itself in being the most trusted partner for electronics in the region due to their expertise and efforts in not just being a distributor, but also a strategic partner who adds
value to your business, and a partner who believes in growing with you. New Way Middle East Fze is thankful to its partners for driving it’s growth and success and helping them strengthen and build further ties to drive the electronics spectrum in the region.

In 2011, Mr. Singh envisioned his entry into Mobile Phone Business.
He started with simple supply arrangement of mobiles in UK to key
retailers. However, in his ambition to expand, his eyes were set on other global markets. In a span of 7 years, he opened up offices in USA, Singapore, Hongkong & finally entered into UAE market.

Today New Way Middle East Fze is a pioneer of electronics industry in
the Middle East region. New Way Middle East Fze grew to be the largest supplier of mobile phones & electronics in the Middle East region in few years.

With easy to access offices at DAFZA ( Dubai Airport terminal two ) and warehouse facilities to store products and effective supply in the

New Way Middle East Fze has created a reputation for itself as the leading supplier of electronics in the market.

Over the years the company has become dynamic and constantly strives to perform better every year. At present, the group is associated with electronics, e-commerce and manages a huge property portfolio in the UAE region.

A strong presence in the local and global market has helped New Way Middle East Fze channel their supply chain effectively. The company is built on a strong foundation of mutual trust, respect and strong business skills with customers and suppliers. New Way Middle East Fze prides itself on its quality and consistent level of customer service.

New Way Middle East Fze is a company that is not just keeping pace with changing market trends, but is driving the growth of the electronic industry in the region. New Way Middle East Fze’s industry experience, fast track supply chain management & distribution network have made it a natural choice for brand houses who want to tap into the growing Middle East Market.

Our Mission & Vision

Our Mission

Our principal objective is to market our products and services effectively to others. It reflects our commitment to produce quality products for our clients.

Our Vision

Our vision is to be one of the top trading companies in mobile phone distribution in the United Arab Emirates and around the globe. To achieve this we have to be innovative in terms of our services, maintain transparency and always uphold our ethics with our customers and suppliers.

Our Values

Our values define who we are. They are the fundamental beliefs of our global organization. . We stand by them being the set of behaviors that we expect all our people to embrace to further our ambitions for our business, our people and our communities.


We are committed to providing high-quality products to our customers. By constantly quality checking for each and every product that we supply.


We maintain our reputation for integrity in the marketplace and provide an ethical work environment for all of our employees. We will do the right thing each time we face a tough decision.


We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.
"Our core values define us as a corporation—and as individuals. Through the regular application of these principles, we continue to provide value to our customers, and we will consistently meet our goals."